The succeed of Oakley sunglasses

 Let star athletes wear Oakley sunglasses is regarded as the most successful marketing strategy. Oakley maintains long-term cooperation with about 600 athletes in worldwide range. In early 90s of last century, Armstrong was wearing Oakley glasses when he began his career. In 1996, he was diagnosed with cancer, and the doctor said he only had 50% chance of survival, which undoubtedly also announced the death of his career. Snobbish sponsors have abandoned Armstrong, even where the team he belonged no longer pay health insurance for him. At this time, Jane Nader come forward, he not only signed the continued contract with Armstrong, but also officially hired him and pay him health insurance. Finally, Armstrong returned to the track and created a cancer patient miracle that win the Tour de France champion. At the same time, the spirit of never giving up of Armstrong has also been integrated into the connotation of Oakley sunglasses brand.